GOURMET OR GARBAGE?

For my Bachelors graduation project, I used the humble carrot as a symbol for fresh produce that are wasted in its journey from farm to fridge.

A GAME ON FOOD WASTE

Reasons for the wastage of fresh produce revolve around appearances, such as strict industry standards, a lack of consumer awareness on what's good and what's not to consume.

With the technical support of a programmer, I designed a swiping game as a solution to raise consumer awareness. Carrots of various shapes, sizes and levels of edibility are dispensed down a conveyor belt, and the player must sort them into two piles - Gourmet, or Garbage. By immersing the player in the decision-making processes faced in real life, the aim is to challenge the perceptions of what is edible and what's not.