GOURMET OR GARBAGE?
A GAME ON FOOD WASTE
In response to the RSA Student Design Awards brief "Waste Not, Want Not" for my final year project, I used the humble carrot as a symbol for fresh produce that are wasted in its journey from farm to fridge.
Reasons for the wastage of fresh produce center around appearances, and spans across being too ugly to eat, deviating from unnecessary aesthetic standards set by the supermarket industry, to the lack of consumer awareness on edibility.
So, with the help of Mathew Potrykus' Unity programming skills, I designed a swiping game as a solution to raise consumer awareness by immersing the player in the decision-making processes faced in real life, with the aim to challenge perceptions of what is edible and what isn't.
SO ... WHY CARROTS?
It is a hardy vegetable that is safe to consume in its many states - be it deformed, a little bit moldy, or shrivelled. If it's moldy, shave or chop it off; if it's shrivelled, soak and rehydrate it in water overnight; if it's broken, it's still fine to eat.